Welcome to Rojire! Our brand is called “Rojire”, which means built on a mountain. Just like a mountain that rises majestically, we want to highlight the diversity and beauty of African culture with our fashion.
Our mission is to make African fashion accessible to everyone. We believe that fashion knows no boundaries - it connects people, tells stories and reflects the diversity of our world. That's why we decided to present our very first collection "My Head My Crown".
My Head My Crown: Inspired by African hair diversity
The “My Head My Crown” collection is a tribute to the unique hair structure and diversity in Africa. From frizzy locks to artfully braided braids to proud natural hair - every hair tells its own story. Our designs reflect this diversity and invite you to celebrate the beauty of African hair.
In our collection you will find garments inspired by the colours and patterns of African fabrics. From bright colours to traditional prints, we have carefully chosen every detail to capture the essence of African culture.
Now available: My Head My Crown
From June 8th you can discover and purchase the “My Head My Crown” collection in our online shop. Immerse yourself in the world of Rojire and let yourself be enchanted by the beauty of African fashion.
Thank you for being part of our journey – together we are building our brand like it's on a mountain! 🌟🌍👑